Street
Feast.

The original modern bazaar: London’s pioneering weekly night market.

The opportunity

I founded Street Feast in 2012 after seeing that London was ready for a weekly night market shaped by the city’s food, its people and its after-dark energy. A fixture people could rely on week to week.

The strategic idea

The first expression of an idea that still drives the work: put the right independents, audiences and experiences together, and a place becomes more than the sum of its parts.

What we did

After early stints on Brick Lane and in Camden it found its home at Dalston Yard, then grew into a multi-site platform across Dalston, Model Market in Lewisham and Dinerama in Shoreditch, attracting more than 20,000 people a week at its peak. Each site had to be read separately: its own ground, its own neighbourhood, its own operator mix and its own reason to exist, inside one recognisable idea.

The talent platform

Street Feast gave operators a stage before they had permanent sites. Bao, Smokestak, Bleecker, Pizza Pilgrims. More than forty brands came through it. Great destinations create stages for other people; that belief started here.

Transition

I brought Jonathan Downey into the business in 2013 and sold Street Feast into London Union in 2015. The 2015 date marks my sale and transition out. The brand continued under its new ownership.